Attention cost-conscious bankers: tiny University of Wisconsin Credit Union may have begun cutting a path to building mobile apps at a fraction of todays typical cost.
In what appear to the first such move of its kind, the $1.6 billion-asset outfit has done so by designing a mobile bill-pay function for an off-the-shelf web browser.
The upside of this approach is that creating smartphone and tablet software is expensive, especially when it involves developing multiple versions for multiple types of devices. At most banks, that involves building apps for Android, Apple and even the fast-fading BlackBerry.
As browsers evolve, however, they hold the promise of offering a one-version-fits-all format thats as secure as the most secure appand far less expensive.
To be sure, the days when banks can safely migrate all their mobile banking features to web browsers are still some time off, says Avivah Litan, a vice president and analyst at Gartner Research.
"With a mobile app you can really ... scramble the code, so it cant be reverse engineered, which is not true with web [browser-based] code," she says.
Apps also continue to hold an edge in authenticating users, she says. Even with HTML 5 geo-location is virtually the only type of authentication available without the use of a dedicated app.
That may soon change, however.
"Programmers have benefitted from witnessing all of the problems traditional desktop operating systems have suffered," says Al Pascual, a senior analyst for Javelin Strategy & Research. "Things like better memory allocation, application sandboxing, and a tighter application distribution policy make mobile devices far more secure than desktop devices."
Even so, banks continue to rely on apps. This week, Citigroup (NYSE:C) announced that it updated CitiDirect BE commercial banking software for tablets, making it available for executives armed with yet another device.
The iPad app lets users schedule transactions, monitor the status of accounts and authorize payments. And all of these functions are optimized for touch-screen computing.
Several Citi teams from around the world required more than a year of development time to put out the tablet app at an undisclosedbut undoubtedly highcost.
The banks willingness to incur the cost reflects the fact that for now apps remain the superior mobile banking platform, Pascual says.
"Hackers are less likely to write malware designed to compromise a single app than they are to write malware to compromise a browser, which will provide them a bigger bang for the buck," he says.
Of course it would be cheaper just to design for a single interface, but sadly the browser wont be ready for at least several years.
"Its what everyone wants," says Litan.