Charles Brown, the chairman and chief executive of Insignia Bank in Sarasota, Fla., got a call last week from a well-known area business whose regional bank had begun charging it higher loan rates.

The lending opportunity for Insignia, Mr. Brown said, resulted from a marketing campaign with a simple message: that the community bank is open for business.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.