Yodlee Inc. said Wednesday that it has surpassed 30 million registered users for its products and services.
Yodlee, of Redwood City, Calif., launched in 1999, and it was an early provider of account aggregation services, allowing consumers to view multiple accounts at one website. Like its rivals, Yodlee has built personal financial management services on top of aggregation, providing consumers with tools to project their spending and savings goals.
Joseph Polverari, Yodlee's chief marketing and strategy officer, said the company's growth in registered users shows that more consumers and business owners are interested in personal financial management tools instead of simple online banking.
"Consumers and small businesses have too many financial relationships, and they have to have a way to bring them all together," Polverari said in an interview. "They can't do that with legacy online banking."
