Right now, all of us are in love with cobranding. But when the honeymoon is over, the bills for the wedding will dampen many card issuers' enthusiasm.

As the cost of funds rises, and it will, issuers with narrowing profit margins will find they must limit the benefits available from their cobranded products.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.