Fortune takes a look at the dynamics between Wall Street firms and the blogs devoted to criticizing them.
It says financial institutions are monitoring sites -- like
But can the financial industry tweet or blog its way out of a bad rep?
The article quotes marketing and consulting executives who say efforts like
"Online public engagement can be a dizzying, if worthwhile enterprise. At many corporations, especially in heavily regulated industries like banking, every Facebook posting, every blog reply, every video, and every tweet typically must go through some kind of internal review before going public. Still, saying something is preferable to saying nothing, especially when everyone else is talking about you."
Incidentally, the blog NetBanker recently reviewed New Citi, saying "It's good to see