BankThink

Online Reward

Loan Value Group LLC's Responsible Homeowner Reward program is gaining some fans on the Internet.

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The patent-pending incentive program launched early last year by the Rumson, N.J., mortgage service provider, is the subject of a video that was posted earlier this month by a loan officer in Florida on xtranormal.com, a simple, movie-making website.

The nearly three-minute, animated video, which features two stick figures standing in a bare, gray room, discussing the limited options they have to keep their home, addresses a common dilemma many borrowers face: whether to consider a strategic default.

One character presents the RHR program, which provides homeowners with a cash reward for making timely monthly mortgage payments over a specific period of time agreed upon by the homeowner's mortgage company, as a possible solution.


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