The Generational Trends in Digital Banking Study, 2025
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From Gen Z to baby boomers, each generation has shared—and unique—expectations when it comes to their digital banking experience. Learn how to enhance relevance, drive digital growth, and establish lasting primacy with new data from each age cohort gathered and analyzed in this year's study.
For example, did you know:
- Millennials and Gen X will dominate the workforce by 2033.
- 37% of Americans expect to receive an inheritance in the next 10-20 years.
- Half of digital banking users are willing to switch providers for a better digital experience; 31% already have.
- Digital onboarding must be seamless—less than five minutes—to capture and convert.
- Younger generations define their "primary financial institution" by digital usage, not by physical location or legacy.
- 84% of digital banking consumers value the quality of a digital experience when choosing a provider
- Nearly half say their institution could be doing more to anticipate their financial needs.
- Neobanks are outperforming regional and community financial institutions in relevance and personalization perception.
- AI is expected to transform banking interactions—with 65% of users believing it will change how they bank within five years.
In the report, you'll encounter five key data-backed insights, each with their own prescribed opportunities and actions financial institutions can take to not just keep pace but to lead.
Download the report today to learn about the five key data-backed insights and more.
