An increased emphasis on privacy and data regulations provides financial services the chance to catch up to digital natives. CMOs must embrace a customer-centric strategy to drive differentiating customer experiences, invest in modern marketing technology stacks, leverage first-party customer data, and enable data-driven decisioning.
To appeal to the values of a new generation of customers, personalized, purpose-driven banking solutions that foster financial health must be on the table. Adding personalization and protection to digital banking programs can attract a new generation of accountholders.
