At noon on Monday, May 1, reservations will open for the EMP Summer House in East Hampton, N.Y. But only American Express cardholders can reserve a table.
The restaurant is a temporary outpost of Eleven Madison Park (the No. 1 restaurant in the world, according to the World’s 50 Best list), and it will be open from June 24 through Labor Day. It is taking over the former Moby’s space near Amagansett, will encompass three areas. There’s the indoor dining room (co-owner Will Guidara prefers to call it "the House"), an outdoor tented space that made Moby's a popular summer party spot, and a big area for games. (Guidara reports that the restaurant is going to acquire as many ping pong tables as possible, along with space for corn hole and the bocce-style lawn game, petanque.)
Since EMP is partnering with American Express on this pop-up, that will be the only credit card accepted at the restaurant. Moreover, only American Express cardholders will be able to make reservations. Non-carriers will have to get in line with the rest of the plebes. Seats in the indoor dining room and large format dinners will be available via reservations. Everything else is walk-in.
Amex Platinum card holders can use their concierge to book. “Eleven Madison Park is one of the most requested restaurant reservations, and dining is one of the top categories of spend for Platinum Card Members," said Janey Whiteside, senior vice president of Global Charge Products. "It made sense to partner with Daniel Humm and his team to open the EMP Summer House.”
