60% Of Online Donors Support Democrats For President

Sixty percent of households that contributed online to a presidential campaign supported a Democratic presidential candidate, according to Synergistics Research Corp. More than one-fifth of the respondents, or 22%, made online donations to a Republican candidate this election year, 2% made online contributions to an independent candidate, and the remainder refused to specify the candidate's party affiliation, says Genie Driskill, chief operating officer of the Atlanta-based research group. The survey also revealed 9% of households with Internet access overall made political contributions online, households earning less than $30,000 per year and households earning more than $100,000 leading middle income groups with 13% each. "It seems to be what you would expect of the groups that contribute in terms of household income with the more-affluent … and the younger consumers who would fall into the [lower] income group," Driskill tells CardLine. The survey of 1,001 households with Internet access concluded in April.

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