A Toronto-based payments gateway is providing consumers with a simpler way to make online purchases from mobile phones, and it is looking for independent sales organizations to promote the product to merchants.
The company, Admeris Payment Systems Inc., calls its product the OneTouch Network, Jim brown, senior vice president of business development, tells PaymentsSource.
Once consumers have signed up with the network, they can purchase goods and services online with their mobile phones with just one step, says Michael Shvartsman, Admeris managing director.
After the initial transaction, Admeris associates the card number with the phone, so consumers simply enter the card verification value, or CVV, to make the purchase, Shvartsman says. The system requires no registration, logins or passwords, he notes.
Keeping the transaction simple matters a great deal on smartphones because of the small keyboards, notes Todd Ablowitz, president of Centennial, Colo.-based Double Diamond Group LLC.
ISOs and agents benefit from OneTouch by adding a transaction fee to the fee Admeris charges merchants, Brown says.
“It’s pennies per transaction (for the merchants), and the ISO would mark up however they see fit,” he says.
ISOs and agents also keep their card residuals when consumers make purchases with OneTouch, instead of losing them to PayPal Inc., Amazon Inc. or another competing system, says Brown.
Merchants benefit from the OneTouch because they lose fewer sales, says Brown. With fewer steps to make a purchase, consumers are less likely to become frustrated and abandon the process, he notes.
When merchants advertise in print publications or send printed fliers, they can include a quick-response, or QR, code, Shvartsman says. Customers make the purchase by scanning the QR code with a smartphone and thus do not have to go a store or even to a website, he says.
TouchOne is compatible with all cards, smartphones, retailers and processors, Brown says.
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