As part of a continuing effort to diversify its gift card base, American Express Co. is offering a prepaid Chinese Lunar New Year card for the second consecutive year. The Lunar New Year is Feb. 3.
The limited edition Year of the Rabbit card features the traditional paper-cut depictions of a peaceful rabbit, AmEx noted in a press release. Last year’s card featured the Year of the Tiger (
The card is available online for $3.95, and it comes in denominations of $25, $50, $100 and $200. AmEx will mail purchased cards via free standard shipping as part of special promotion that ends Feb. 28.
Cardholders pay nothing to activate cards, check card balances or replace cards, and AmEx does not charge monthly service fees. Funds on the nonreloadable cards do not expire, and AmEx replaces any unused funds a card is lost or stolen.
AmEx representatives say the company will market the cards online and in Chinese-American publications.
AmEx also offers a Felicidades gift card that celebrates Hispanic culture, and this fall it offered a Diwali gift card targeting Indian-American consumers (
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