American Express Co.’s Open small-business division has launched a national television spot that features 10 small-business entrepreneurs to demonstrate the functionality of its new AcceptPay invoice product. The ad’s subjects show how AcceptPay can help them get paid faster. In the spot, AmEx encourages small-business owners to ask their own questions about the service by logging on to OpenForum.com, an online resource and networking site for business owners. AmEx says it is planning future ads but did not disclose details.
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