Blackhawk Facebook App Expands Gift Card Mall Options

Published December 27, 2010, 2:04 p.m. EST

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Updated December 27, 2010, 1:04 p.m. EST

1 Min Read

Blackhawk Network has a new Facebook application that enables friends on the social-media website to contribute as a group to a single gift card account, the Pleasanton, Calif.-based subsidiary of Safeway Inc. announced Dec. 24.

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Facebook users may visit Blackhawk’s giftcardmall.com website to purchase an eGift Card from a selection of merchants, including Bass Pro Shops, JCPenney and The Home Depot. They may then post the card on the recipient’s Facebook wall.

Blackhawk sends a personalized confirmation and activation code to the recipient’s e-mail address. Recipients may print out the card for use in stores or use just the card number for online purchases.

The service is limited to U.S. Facebook users.

Blackhawk earlier this month expanded its digital content prepaid card offerings worldwide (see story). It also announced that Tesco Bank, which is owned by supermarket chain Tesco PLC, had entered into an agreement to put Blackhawk’s Gift Card Mall displays in each of its 600 locations in the United Kingdom (see story).

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