Cap One Launches New Affinity Card Program

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Capital One Financial Corp. today launched Capital One Card Lab Connect, a credit card affinity program for nonprofit organizations. Nonprofits of any size can register online for Card Lab Connect, design up to three credit cards specific to their organizations and encourage supporters to apply for the cards. Nonprofits earn all rewards generated by purchases made with the cards, including $25 on the first purchase and 1% net of all subsequent purchases. Nonprofits of all sizes have been experiencing reduced funding during this recession, Capital One notes. In recent computerized telephone survey sponsored by Capital One, 57% of the 1,000 adults surveyed said they had been unable to make the same amount of charitable donations in the past year that they had in previous years. Only 34% of respondents said they plan to support local organizations this year compared with 61% who said they did in the past.

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