Cartera Commerce Inc. has integrated Groupon Inc.’s daily deals into its merchant network to enable consumers to earn rewards by purchasing a Groupon deal, Cartera Commerce reported earlier this month.
Consumers whose debit or credit cards are tied to a bank participating in Cartera’s merchant-funded rewards program earn the rewards by purchasing a Groupon deal through the bank’s free Web-based shopping portal, Marc Caltabiano, Cartera vice president of marketing and products, tells PaymentsSource. The online shopping portal enables consumers to view deals from each merchant participating in Cartera’s program.
Consumers who purchase a Groupon deal through the online shopping portal also may earn cash-back rewards, bonus points or airline miles, depending on the type of rewards program they have with their issuer, Caltabiano explains.
And with the addition of Groupon, consumes now have even more incentive to shop using a rewards-based card because “they would most likely purchase the deals anyway and now get rewarded to do so,” Caltabiano says.
Cartera says it is working with four large banks, one of which is JPMorgan Chase & Co., for its RealCash debit-rewards program, but Caltabiano declined to name the other participating institutions.
Lexington, Mass.-based Cartera, formerly Mall Networks Inc., in November updated its platform, which now includes cash-back statement rewards and local coupons (
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