Cumberland Farms selects KSS Retail for price optimization

KSS Retail, a provider of retail price optimization solutions, has announced that Cumberland Farms, a convenience store and petroleum marketer, has selected its integrated software solution for price and promotion optimization.Cumberland Farms will use KSS Retail to accurately model, forecast and optimize pricing and promotions. The solution leverages self-learning demand models, with real-time forecasting and modeling that allows optimization to be used on the front-lines of merchandising.Lance Jacobs, CEO of KSS Retail, said: "Cumberland Farms is a great example of a retailer that achieves consistent success by understanding their markets and how to serve their customers. The success of our customers with price optimization has been built on the premise of empowering the retail merchant with real-time, accurate insight into pricing and promotions. We are excited to be working with Cumberland Farms and their merchant team to help capture the tremendous benefits of price modeling and optimization."