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Diebold Inc., which is emphasizing its management services over selling ATM products, has issued an e-book to financial institutions, explaining the advantages of outsourcing. Canton, Ohio-based Diebold emailed its Outsourcing eBook to financial institutions on six continents, Keith Lewis, Diebold's director of software and services, tells ATM&Debit News, a CardLine sister publication. "We are trying to educate customers about the advantages of outsourcing services, and we hope they will choose outsourcing services from us." Diebold's eBook is an interactive resource guide that provides a comprehensive look at outsourcing trends, Lewis says. The company has produced a Spanish-language version of the eBook and is exploring publishing it in other languages. Diebold, the world's third-largest ATM manufacturer based on 2007 shipments, is emphasizing services over products to distinguish itself from competitors NCR Corp. and Wincor Nixdorf AG, Thomas Swidarski, Diebold president and CEO, told analysts in September at an investment community conference Web seminar. "Our competitors are emphasizing products and we are emphasizing value-added services," Swidarski says. If a financial institution selects Diebold as its outsourcing partner, Diebold, as an example, would manage the bank's or credit union's ATM network, find locations for new ATMs and make sure the ATMs are filled with cash, says Gil Luria, an analyst with Wedbush Morgan Securities in Los Angeles. "It is one of Diebold's most-important initiatives because it gives the company a larger share of the bank's wallet, and outsourcing can grow revenue much more rapidly than deployment of ATMs," Luria says.
