ENGLEWOOD, Colo.-(Aug. 24, 2009)-Dynamic Card Solutions (DCS), the leading instant card issuance and PIN selection provider for financial institutions, today announced that GreenBank has implemented DCS' patented CardWizard® software and FCP 20/20 flat card printers to instantly issue unembossed MasterCard® debit cards at the branch level.
The Tennessee-based bank is one of the first in the state to offer instantly issued unembossed MasterCard debit cards. New customers who open a checking account, as well as existing customers who need a replacement debit card, can simply walk into the branch and receive an unembossed personalized debit MasterCard in a matter of minutes. The cards are PINed, printed and presented to the customer at the time of their visit and can be immediately used when they leave the branch.
GreenBank began working with DCS in 2008, implementing a three-branch instant issue pilot in Greeneville, Maryville and Athens, TN. The three-branch pilot program was a success, resulting in a significant 20 percent increase in their debit card activation/usage rates. And, because of the positive results and enthusiastic customer response, they have since rolled out unembossed instant issuance to 38 of their 66 branches across the state. GreenBank is now seeing an activation/usage rate of roughly 80 percent - which is derived from customers that have received an instantly issued debit card and have used it at least once.
"Since GreenBank implemented unembossed instant issuance, the customer, merchant and branch personnel acceptance has been great," said Bill Adams, chief information officer for GreenBank. "Our activation/usage rates and customer service levels have never been better. And, we feel that the ability to instantly issue unembossed, personalized debit cards is a great differentiator that provides a service to consumers that is both innovative and convenient. Instant issuance is a great value-add and we plan on expanding the program in the future to include more branches."
GreenBank offers a variety of images that cardholders can personally select for their card background including special local 'Smokey Mountain' images. Once the background is selected, DCS' CardWizard software transfers all personalization data to the FCP 20/20 where the highly personalized unembossed card is securely and immediately printed in brilliant, high-definition color onto both sides of white blank card stock and presented to the cardholder at the time of their visit.
For more information about DCS' instant issue technology, please visit www.instantissuance.com .
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About GreenBank
GreenBank is a Tennessee chartered commercial bank with its principal executive offices in Greeneville, Tennessee and currently has over 60 branch locations throughout East and Middle Tennessee, including a branch in Western North Carolina and a branch in Bristol, Virginia. GreenBank is one of the largest independent commercial banks in its market. GreenBank also conducts separate business through three wholly owned subsidiaries: Superior Financial Services Inc. operates eight consumer finance company offices and a collection office; GCB Acceptance Corporation operates a sub-prime lending company in Johnson City, Tennessee; and Fairway Title Company operates a title company with locations in Knoxville, Tennessee. In 1985, Greene County Bancshares, Inc. became the holding company for Greene County Bank. Concurrent with the change of the bank name to GreenBank in 2007, the holding company name was changed to Green Bankshares, Inc. With total assets of approximately $2.9 billion, Green Bankshares is the third largest bank holding company headquartered in the state of Tennessee.
About Dynamic Card Solutions
Founded in 1996 and a wholly owned subsidiary of Dynamic Solutions International, Dynamic Card Solutions (DCS) develops instant issuance, PIN selection and PIN change solutions for banks, credit unions and retailers that issue EMV, contactless and magnetic stripe cards. DCS is the leading instant issuance provider for Visa® and MasterCard® debit cards. The company offers fully integrated solutions that allow financial institutions and retailers to quickly and securely issue debit, credit and ATM cards instantly at branch or store locations, and change PINs virtually anywhere, anytime. Issuing cards instantly increases customer service, card sales and revenue, and eliminates current card issuance costs. DCS' system includes a user-friendly administration component that provides full reporting, card inventory and more. All solutions utilize encryption and are compliant with recommended security procedures for instant issuance. For additional information, call +1 303.754.2000 or visit the Dynamic Card Solutions Web site at www.instantissuance.com .
© 2009 Dynamic Card Solutions. All Rights Reserved. All trademarks, service marks and trade names referenced in this material are the property of their respective owners.
