ESL Federal Credit Union has introduced a suite of prepaid gift and reloadable Visa debit card products in conjunction with PSCU Financial Services, the companies announced this week.
The Rochester, N.Y.-based credit union offers a reloadable Visa family card, Visa prepaid card, Visa gift card and Visa travel card, and each carries the credit union’s brand and logo.
Besides branch and website materials, the credit union is promoting its new cards with radio advertisements that highlight the benefits to parents for use by teens and young adults and with messaging about convenience for use by all consumers.
PSCU’s PrepaidChoice platform offers prepaid gift and reloadable debit cards consumers may use at all merchants that accept Visa, and they may replace them if lost or stolen. Cardholders also may use the reloadable versions to access to cash from Visa Plus ATMs worldwide.
