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First Data Corp. is integrating Accertify Inc.'s fraud-prevention platform with its e-commerce processing gateways and platforms for online merchants, according to Atlanta-based First Data. "Growth in online transactions is driving higher levels of fraud, and e-commerce clients need a fraud product to maximize revenue and minimize costs," Souheil Badran, First Data senior vice president and division manager for e-commerce, tell CardLine. Accertify's Interceptas platform works with First Data's existing tokenization and encryption product, known as First Data Secure Transaction Management service, to protect customer payment data. First Data has integrated the Accertify product with the payment-authorization process to help eliminate fraudulent orders, says Badran. First Data is offering Accertify's product to its 300,000 global e-commerce, card-not-present merchants. Badran declined to reveal the cost for the Accertify product, noting only that it varies by merchant.
