FleetCor’s Brazilian electronic toll unit, operating under the brand name Sem Parar, is partnering with McDonald's to its enable its customers to make contactless purchases at the drive-thru window.
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The deal calls for the installation of a Sem Parar branded electronic toll acceptance solution in approximately 350 McDonald’s drive-thru locations across the country.
The drive-thru entrance is seen at a McDonald's Corp. fast food restaurant in White House, Tennessee, U.S., on Wednesday, Jan. 18, 2017. McDonald's shares fell as much as 2 percent to $119.82 on Monday after the results were posted. Photographer: Luke Sharrett/Bloomberg
Luke Sharrett/Bloomberg
By the end of January 2019, Reuters reports, 100 McDonald’s locations will be outfitted to accept Sem Parar contactless payments for meals, with the total number of retrofitted stores reaching “hundreds” over the next 12 months.
“We are very happy with this partnership, because it makes the purchase process more convenient for clients, who are our main focus. The customers can choose where to shop and how to pay. That allows for a comprehensive shopping experience,” Paulo Camargo, president of the Brazilian division of Arcos Dourados, one of the largest independent McDonald’s franchisees in the world, said in a press release.
In 2016, FleetCor acquired the Brazilian electronic toll payment company Serviços e Tecnologia de Pagamentos S.A. (“STP”) in a major push to expand geographically. STP issues electronic toll tags under the brand Sem Parar, and has been a major focus of growth for FleetCor.
FleetCor has made boosting sales of Sem Parar’s toll stickers a top priority by adding kiosks to dispense them, and this year it expects to expand those services to more Brazilian tollways. Since the acquisition, more than 1 million new Sem Parar customers have been added to the toll payment system, which claims to now have over 5.5 million Sem Parar customers.
Most recently, FleetCor announced its Q3 results, which showed total revenue for the company increased 7 percent to $619.6 million for the quarter, compared to $577.9 million for the same quarter in 2017. Net income decreased by 22 percent to $157.7 million for the quarter, compared with $202.8 million for the same period last year.
Michael Moeser is an Austin, Texas-based senior content strategist for Arizent. He has over 25 years of payments and consulting industry experience... Read full bio
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