The Harland Financial Solutions brand is being retired effective at year-end and will be replaced by the D+H brand. Toronto-based
In addition to Harland Financial Solutions, subsidiaries CompuShare, Mortgagebot, and CreditPaths are all being combined as one unified business under the D+H brand.
Individual product brands, such as Cavion, will continue on under their current names, according to Executive Vice President Scott Hansen. The combined company will operate from Harland Financial Solutions' Lake Mary, Fla. Headquarters; D+H's U.S. base had been Mequon, Wis., home to Mortgagebot.
Hansen acknowledged the 135-year-old D+H brand is far better known in Canada than in the U.S. He said the company opted not to rebrand under the Harland name because it's also used by check printer Harland-Clarke. "We felt the Harland-Clarke brand was known as the largest check printer in the United States and not known for the technology services branding that we want," said Hansen.
After the new year the company will begin unveiling unified branding and graphics for its various operating units and product lines. It will also combine the Mortgagebot users conference, which draws approximately 600 people, with its annual Connections Conference. "There is 90 years of brand awareness around Harland, so this is going to be a multi-year journey," said Hansen.
