Three Arizona credit unions are partnering with Visa Inc. and Better ATM Services on new technology that is allowing the credit unions to dispense Visa-branded gift cards in addition to cash at their ATMs.
The credit unions are offering Visa gift cards at select walk-up ATMs at Credit Union West, MariSol Federal Credit Union and Pinal County Federal Credit Union.
"Our focus is on delivering value and convenience to our members who regularly purchase gift cards for special occasions," Robert MacGregor, president of Credit Union West, said in a press release. "We're seeing gift cards become more popular as a way to give family and friends the opportunity to choose a gift they really want or need.”
During the pilot, ATM-menu screens now include a "Purchase Visa Gift Card" option and prompt to designate the value to load in each card account. Cards are available with no activation fee in $25 denominations during the pilot.
The new ATM-dispensed Visa gift card is made of a durable yet thinner material, which allows cards to easily pass through the cash mechanisms of ATMs.
Better ATM Services, based in Mesa, Ariz., developed the patented technology that enables the secure and convenient sale of prepaid cards through ATMs.
"Our participation in this pilot with Better ATM Services and three Arizona credit unions is part of our ongoing commitment to supporting prepaid innovation and expanding access to Visa prepaid products,” said Hyung Choi, Visa head of U.S. Prepaid, sasid in the release.
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