Intuit Rebrands Check as Mint Bills to Play Up Payments

Intuit's Mint personal financial management site has rebranded the Check app, which the company purchased this year, to tie its payment capabilities to the Mint brand.

Processing Content

Mint's service lets consumers view transactions from multiple bank accounts on one screen, but until the addition of Check it did not allow the movement of money. By contrast, the Check app made payments its central feature.

"Mint has historically served as a rear-view mirror for personal finances, providing consumers a look back at their money," said Barry Saik, senior vice president and general manager of Intuit’s consumer ecosystem group, in a Dec. 16 press release. “Today, we’re taking a more forward-looking approach, helping people to anticipate and accomplish must-do financial tasks, such as paying bills, so they can feel confident and in control of their money."

Under its new branding, the Mint Bills app has been redesigned to simplify registration and the addition of new bill categories. The app runs on Apple and Android smartphones and tablets.


For reprint and licensing requests for this article, click here.
Technology Online payments Mobile payments
MORE FROM AMERICAN BANKER
Load More