MasterCard Buys 5one Marketing to Add Analytics, Expertise

MasterCard Inc. has purchased 5one Marketing Ltd. for an undisclosed price. 

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The Purchase, N.Y.-based card network will integrate the global consultancy firm into MasterCard Advisors, the professional services arm of MasterCard that provides transaction data and analysis to issuers and retailers.

"Our combined offering will provide our clients with richer insights on spending trends and help retailers across all sectors grow their businesses," said Kevin Stanton, president of MasterCard Advisors, in a Nov. 4 press release.

5one Marketing, which was a subsidiary of the LaSer Group, conducts its business operations in the U.K, U.S., and South Africa. 


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