MasterCard Worldwide has entered into a partnership with Taiwan-based online retailers PayEasy Co. Ltd. and GoHappy Co. Ltd. to offer a cross-border shopping service, the payment card brand announced Nov. 1.
Through the initiative, online buyers in China would be able to use their MasterCard-branded credit cards to shop on the two retailers’ websites and have their goods delivered to them, a spokesperson for MasterCard tells PaymentsSource.
This is the first time MasterCard has offered a cross-border shopping service in China, and the card brand expects it to drive transaction-volume growth, he adds.
Online shopping has been gaining in popularity in China, and this growing trend necessitated the service, Ling Hai, MasterCard Worldwide president for Greater China, said in a statement.
“However, we know some consumers are deterred by the shipping and payment limitations when shopping on non-Chinese e-commerce portals,” he said. “This promotion is designed to simplify the shopping process for our cardholders and offer them added flexibility when shopping at designated Taiwanese shopping websites.”
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