Serverside Offers Entry-Level Version Of Card Customization

ServerSide Group is offering smaller issuers a less-expensive version of its card-customization service, the London-based company, whose U.S. headquarters is in New York, announced Monday. The entry-level version of ServerSide's AllAboutMe online card-design service works much like the original, says Vadim Kagan, ServerSide manager of product development. Cardholders using the scaled-back service through their issuers still can choose from several stock images, or they can upload their own digital images for their gift, credit, debit or other payment cards, Kagan tells CardLine Global. Cardholders access the design features through a ServerSide Web site that appears as a frame within issuers' Web sites. Issuers using the entry-level AllAboutMe service will forego more-advanced features, such as enabling cardholders to layer additional images or text over the original images they choose for their cards. But issuers will pay up to 75% less for the entry-level service than for the full-featured version, Kagan says. He declines to disclose exact prices of the standard service, which varies according to features and volume. Some issuers prefer the full-featured service, which ServerSide customizes according to their needs, but most smaller issuers do not need the extra options, Kagan says. "Most issuers want to make the experience as easy as possible for their cardholders," he says. ServerSide claims that 74 issuers in 21 countries have used its card-customization service.