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Visa Inc. soon will display its advertising through social networking software designed by Skype Inc. and Meebo Inc. for desktop computers and smartphones.
The payment network is one of the first to sign up with the companies’ joint advertising platform to display ads in the background of Skype’s voice chat and Meebo’s instant messaging applications. Skype and Meebo jointly announced the venture March 8.
“This is the first step in providing a Skype offering for advertisers,” Andy Sims, Skype director of advertising, said in a news release. “We are looking forward to working with Meebo’s sales team to introduce it to the marketplace.”
Universal Pictures, a subsidiary of NBCUniversal, also is working with the companies.
