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Wincor Nixdorf AG shipped 76,041 ATMs worldwide in 2008, up 24.3% compared with 61,170 machines in 2007, Patrick Wright, president of Wincor Nixdorf USA, said during his opening remarks yesterday in Chicago at "Automate&Accelerate: Setting the Course for Branch Transformation," a forum sponsored by Wincor Nixdorf and SourceMedia, which publishes ATM&Debit News, a CardLine sister publication. Some forum attendees expressed surprise Wright would disclose Wincor Nixdorf's shipment data because, like its two largest rivals NCR Corp. and Diebold Inc., the ATM maker traditionally has not revealed the information for competitive reasons. Wright did not give a reason for the disclosure, and he left the forum soon afterwards. A Wincor Nixdorf spokesman said, however, the numbers were not new, though many said this is the first time seeing the figures. The shipment numbers have become a matter of pride for Wincor Nixdorf, which, based on 2007 shipments, is the world's second-largest ATM manufacturer behind Dayton, Ohio-based NCR but is ahead of North Canton, Ohio-based Diebold, says Gil Luria, an analyst at Wedbush Morgan Securities in Los Angeles. "At one point their shipment numbers were not big enough to talk about," says Luria. Indeed, Wincor Nixdorf has grown from being a small German company into being a world player. It is very aggressive in selling ATMs in emerging markets, where the company's price points are much lower, Luria says.
