As retailers gear up for a busy holiday shopping season, many are wondering how much e-commerce, and more specifically mobile commerce payments will contribute to overall sales this year. The quick answer is retailers need to embrace m-commerce.
Retail ecommerce is expected to be strong during this year’s holiday season:
Many shoppers use mobile devices to compare prices, research a local store or business, search for product information, and make purchases. M-commerce sales will grow 32% in 2015
So how does all of this information translate for retailers? There are a few trends that everyone interested in maximizing holiday sales should understand in order to take advantage of the growth in mobile commerce.
In a recent PayPal
The most successful retailers will give shoppers a seamless experience and be able to work with customers whether they walk into a store, order online, via mobile browser, via an app, or call on the phone. Being able to make a purchase on one channel and return to another is also important to consumers.
So that could mean ordering online and picking up or making a return in-store. The most successful retailers will unify their online and in-store merchandising, meeting and recognizing shoppers wherever they choose to engage with the brand.
If your business already has a mobile app, congratulations! You’re in a good position to benefit from the coming surge in m-commerce. If you still don’t have an app, don’t let another year go by before you solidify your app strategy and start building your presence in the mobile marketplace.
Anuj Nayar is senior director of global initiatives for PayPal.