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Banks are getting more advanced at using transaction and demographic data to help entice consumers to reach for their cards over those of their rivals.
September 11 -
Fierce competition for customers has forced card issuers to sharpen their game, and the result for customers is better service, favorable rates and more generous rewards programs, according to J.D. Power & Associates.
August 23
Barclaycard US announced Wednesday the appointment of a new chief financial officer and a new chief marketing officer.
Gerald "Jerry" Pavelich, the firm's incoming CFO, previously held the same position at CUNA Mutual Group, a credit union vendor that offers a range of investment, insurance and other financial services to credit union members. He also has done stints at Citigroup (NYSE: C) and GE Capital.
Peggy Maher, who was hired as chief marketing officer, has 25 years of experience at American Express, where she was most recently in charge of marketing consumer and business cards in 22 international markets. She will oversee Barclaycard's marketing and communications operations in the United States.
"Jerry brings an incredible depth of financial expertise to Barclaycard at a time when our business is growing," Barclaycard US Chief Executive Amer Sajed said in a press release, "and Peggy's outstanding reputation and track record of success make her the ideal person to lead our U.S. marketing and product development efforts."
Barclaycard US is the American payments business of British bank Barclays.
