Chase Bank retail unit of JPMorgan Chase
$2.4 trillion in assets
By sticking to the principles of "simple, personal, human and cohesive," Michael has made JPMorgan Chase a leader in digital banking in the U.S. Michael and his team are obsessed with making sure customers find their digital interactions with the bank easy and enjoyable. That focus manifests in various ways, such as greeting its 24 million mobile users with local images and time-appropriate messages or being the first large bank in the U.S. to allow its customers to login with their thumbprints.
"For habitual customer use, it has to be easy all the time," he said. "If it is hard for the customers, they won't come back."