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Generation Z
8 things banks need to know about Gen Z
Generation X Y Z Speedometer Words 3d Illustration rendering
Working teens
They're hard workers
Banking young
They have bank accounts
Gen Z goes for big banks
They're big-bank customers
Planning for retirement
They're savers — in fact, already planning retirement
Debt averse
They dislike debt
Opposed to fees
They hate overdraft fees
Independent idealists
They're free spirits with a social conscience
Stuart Sopp, CEO of Current
They're being circled by fintechs