hagan-kay71511.jpg

Misleadingly Named Financial-Services Trade Groups: Coalition for Sensible Housing Policy

Sounds like: A group anyone can get behind. Who wouldn't support "sensible" policies?

What it is: Strange-bedfellows alliance of mortgage lenders and housing advocates lobbying to soften mortgage rules in the Dodd-Frank Act. (Photo: National Association of Realtors)

paydaystorefront-ts71511.jpg

Misleadingly Named Financial-Services Trade Groups: Community Financial Services Association of America

Sounds like: A band of grass-roots neighborhood advocates.

What it is: Trade group for payday lenders (Photo: ThinkStock)

abandonhouse-ts71511.jpg

Misleadingly Named Financial-Services Trade Groups: Coalition for Fair and Affordable Lending

Sounds like: A civil rights group protesting redlining in the 1970s.

What it was: Lobbying group for subprime lenders from the mid-2000s (Photo: ThinkStock)

peopletalking-ts71511.jpg

Misleadingly Named Financial-Services Trade Groups: Homeownership Preservation Foundation

Sounds like: A philanthropic foundation

What it is: This counseling nonprofit started as an in-house group at GMAC and is still funded by the industry (Photo: ThinkStock)

grouchomarxglasses-ts71511.jpg

Misleadingly Named Financial-Services Trade Groups: Coalition for Credit Union Charter Options

Sounds like: A group devoted to preserving the credit union charter.

What it is: The opposite — it's a lobbying group that supports a credit union's right to convert to a bank (Photo: ThinkStock)

nader-ralph-bl101608.jpg

Misleadingly Named Financial-Services Trade Groups: Consumer Mortgage Coalition

Sounds like: A Nader-inspired consumerist group.

What it is: Lobbying group for the largest mortgage originators (Photo: Bloomberg News)

watchdog-ts71511.jpg

Misleadingly Named Financial-Services Trade Groups: FM Watch

Sounds like: A watchdog group, or a timepiece with built-in radio.

What it was: Coalition of big banks and mortgage insurers that lobbied to reign in Fannie Mae and Freddie Mac, then viewed as competitors. Later renamed FM Policy Focus (Photo: ThinkStock)

pastdue-ts71511.jpg

Misleadingly Named Financial-Services Trade Groups: ACA International

Sounds like: A white-shoe law firm, global consultancy or perhaps an airline.

What it is: Trade group for debt collectors (Photo: ThinkStock)

elderlycouple-ts71511.jpg

Misleadingly Named Financial-Services Trade Groups: Insured Retirement Institute

Sounds like: A group dedicated to retirement security

What they do: Sell annuities (formerly the National Association for Variable Annuities) (Photo: ThinkStock)

womanshoppingwithcc-ts71511.jpg

Misleadingly Named Financial-Services Trade Groups: Your Credit Card Companies

Sounds like: Exactly what it was. This industry organization, which published fraud-protection tips for consumers, has apparently disbanded. (Photo: ThinkStock)

MORE FROM AMERICAN BANKER