Branch banking

Paul Lucas, a branding and marketing consultant, urged credit unions to take a look at whether marketing is doing the "right thing" to support a particular branch, or whether marketing efforts are promoting some branches at the expense of others.

SEATTLE-The key to measuring branch profitability demands an understanding of what constitutes good performance, what is bad performance, and having numbers going back at least three or four years, according to Paul Seibert, VP financial services for EHS Design.

BOSTON-There is no blueprint for the branch of the future, but a new study from Celent, "Branch Banking in a Multi-Channel World, Part II: The Many Faces of Change," points to some common trends among the emerging models.

SAN FRANCISCO – American Airlines FCU joined the “greening” effort at San Francisco International Airport by opening a new branch at Terminal 2 Lower Level, Baggage Claim.

AUSTIN, Texas – Greater TEXAS FCU broke ground Monday on a full service branch in nearby Manor, its first in the small Texas town.

BATON ROUGE, La. – Campus FCU is donating $10 to the Feist-Weiller Cancer Center every time a new account is opened or an existing member makes five transactions, as part of the opening of its newest branch in nearby Shreveport.

PITTSFIELD, Mass. – Greylock FCU is upgrading its ATM fleet to give the machines both physical access and communication-related elements for the visually impaired and those who have mobility handicaps.

CHICAGO – Polish & Slavic FCU, which serves New York’s Brooklyn Polish immigrant community, the nation’s largest, expanded its presence in Chicago, home to the nation’s second-largest population of Polish-Americans.

SOUTH CHARLESTON, S.C. – South Carolina FCU, chartered as South Carolina National Guard FCU, has joined the Armed Forces Financial Network.

CORINTH, N.Y. – Hudson River Community CU plans to build a $2.8 million operations center that will employ 50 people at the former International Paper Co. site in Corinth.

DAVENPORT, Iowa – The Bettendorf School Board on Monday approved a proposal to allow The Family CU to install an ATM at Bettendorf High School.

RANCHO CUCAMONGA, Calif. – CO-OP Shared Branching said yesterday it signed with Hawaii CUSO to provide it with shared branching services through the Next Generation Network.

NEW BRUNSWICK, N.J. – Affinity FCU, which acquired troubled Rutgers University Student and Alumni FCU last year, is searching for a new on-campus home after university officials said the merger violates its lease to stay in the student center.

CHESTERFIELD, Mo.-First Community Credit Union is reporting it has seen higher transaction volume at branches it has inside Walmarts vs. stand-alone branches.

NASHVILLE, Tenn. – US Community Credit Union is opening a branch at McGavock High School this fall that will be operated by students in the school’s hospitality and finance academy and cater to other McGavock students and faculty.

HOUSTON – Cardtronics, the nation’s leading ATM operator, said yesterday it signed with Wegmans Food Market to place ATMs in 77 supermarkets in New York, Pennsylvania, New Jersey, Virginia and Maryland.

TEXAS CITY, Texas – AMOCO celebrated the opening of its newest full service ATM located at Alvin Community College in the Student Center.

MIAMI – American Airlines FCU on Thursday will celebrate the opening of its newest branch at the Miami International Airport Maintenance facility, the credit union’s second branch at the airport.

DALTON, Ga. – HealthCom FCU is holding a grand opening Friday for its newest branch here, a 5,227-square-foot building.

VIENNA, Va. – Navy FCU said yesterday it is relocating its branch at Naval Air Station Joint Reserve Base Willow Grove, Penn., on Monday due to the military’s Base Realignment and Closure.