Corporate governance

BIRMINGHAM, Ala. – The League of Southeastern CUs has rolled out the second run of on air and Internet spots for its $1.2-million advertising campaign, built around the tagline “Credit Unions: we’re giving banking a better name.”

PEMBROKE PINES, Fla. – Tropical Financial CU picked five members from a cast of 100 who auditioned on camera to appear in broadcast, electronic and print media as the faces of the $600-million credit union.

RICHMOND, Va. – Entrust Financial CU is introducing a “Banking With a Higher Purpose” campaign today over local TV and radio to emphasize a personal touch that will provide all new accountholders with their own member service rep for the first 90 days.

CUNA is readying a "credit union vision" it hopes will take the movement to $2.5 trillion in assets in 10 years. It's an audacious goal for credit unions, which just hit the $1 trillion in assets threshold after more than a century of operation.

LIVONIA, Mich. – The Michigan CU League announced a deal this morning between its CU Solutions Group CUSO and Gas Station TV that will allow credit unions to advertise at the pump at local gas stations near their branches.

COLUMBUS, Ohio – Credit unions are teaming up with local businesses to boost foot traffic with spontaneous calls invitations to invade a small business and spend money, a practice becoming known as “cash mobs.”

OAK RIDGE. Tenn. – ORNL FCU announced it contracted with INVEST Financial to provide its members with brokerage and investment services.

RANCHO CUCAMONGA, Calif. – The Abundant Living Family Church, one of

MADISON, Wis. – Summit CU has chosen four local families to compete for a $10,000 prize in its fourth annual Project Money savings contest.

A focus on cross-selling has helped Community Credit Union move from negative loan growth in 2010 (-1.5%) to 4.5% in 2011.

Not all small credit unions in the Golden State are struggling to attract new members, as STAR Community Credit Union and San Luis Obispo-based SLO CU are welcoming new faces.

Eric Bruen, CEO of Desert Valleys FCU, has seen little empirical data that shows small CUs have experienced little growth in 2012, but he argues that may not be such a bad thing.

All those stories about consumers flocking from banks to credit unions are just that-stories. Or at least that's the case for two small CUs in the Golden State.

BRISTOL, Penn. – Bucks First FCU said last week it plans to close its Warrington branch this fall because few members use it.

KANSAS CITY -- CommunityAmerica CU announced last week it is closing the two branches it operates in Topeka.

GRANITE CITY, Ill. – GSC FCU said it is converting to a state charter that will enable it to serve to eight other surrounding Illinois counties outside St. Louis.

LAKELAND, Fla. – Fast-growing MidFlorida CU will pick up two new branches and $46 million in assets with a merger of Bay Pines FCU, which serves the Bay Pines Veterans Administration complex.

FAIRBORN, Ohio – Eight months of saving and trimming household expenses paid off for a Miami Township couple who won $10,000 and $1,500 of closing costs for a new home in Wright-Patt CU’s Savings Race 4.

ST. LOUIS – St. Louis Community CU is partnering with Carrolton Bank on a four-year, $800,000 program that will increase lending, provide greater access to affordable services, and expand financial education to underserved and low-to-moderate income St. Louis communities.

NEW YORK – A state court has agreed to a request made by credit union taxi medallion lenders to temporarily block implementation of a city law that would vastly increase the amount of taxis to the detriment of those already financed by credit unions.