Corporate governance

LEXINGTON, Ky.-One credit union's message that putting lipstick on a bank doesn't change the fact it's a bank is being credited for driving new memberships here.

GROTON, Conn.-Two credit unions that paid a year-end dividend based on members' relationships say an aggressive marketing effort should be part of the rollout.

GAINESVILLE, Fla.-Business lending at SunState FCU has grown by $21 million in the past two years to the point where the CU has reached its MBL cap, despite competition from much larger CUs in the region.

KALAMAZOO, Mich.-Member testimonials at Consumers Credit Union here are helping to drive membership up by 15%, averaging 675 new members a month in the three months since the ad campaign launched.

DURHAM, N.C. – Self-Help CU and Duke University are working with city officials on an initiative to redevelop Durham’s Southside neighborhood.

GROTON, Conn.-While several CEOs are stressing the importance of marketing year-end dividends and bonuses, others have also noted the tremendous challenge inherent in deciding how to best reward members.

RANCHO CUCAMONGA, Calif. -- CO-OP Financial Services unveiled a national consumer advertising campaign this morning called “Credit Unions Do” designed to promote credit union membership

With all the effort many credit unions are making to lower the average age of their membership, are they overlooking an opportunity with older adults?

It's a frequent refrain in credit union circles: "Our membership is aging and we've got to get younger."

Many credit unions talk about reaching out to younger people to address a graying membership, but Whitefish Credit Union has taken a decisive step by forming a junior board of directors.

A young, local television host recently highlighted the credit union difference on her show, "Socially Sound With Shama," on CW33-TV.

Credit union marketers battling a tough economy should put their focus in three areas.

It's an old adage because it's a truism, one person believes: You've got to spend money to make money.

The evolution in credit union marketing has been forced by economic necessity to become a much more strategic and comprehensive function.

With young consumers citing convenience as the primary reason they choose a financial institution, credit unions have work to do on both communications and lending fronts to get more youth in the door.

Issuing a debit card to high school students can help maintain ties with youth once they graduate, but branding the card with the school's image makes the plastic even stickier.

DENVER – In one of the biggest field of membership bids, Denver Community CU has requested approval from state regulators to add more than 1 million people to its field of membership in Arapahoe and Adams counties, the fourth of the state’s biggest credit unions to expand into a growing enclave adjacent to Denver.

ORLANDO, Fla. – Fairwinds CU is offering fans of arena football’s Orlando Predators an opportunity to “Kick for Cash” and win $500 at an upcoming Predators game.

LAKE MARY, Fla. – CFE FCU will celebrate its 75th birthday—known as the diamond anniversary—by giving away half carat diamonds in a social media Dash for Diamonds Sweepstakes.

MADISON, Wis. – Regular online surveys to keep abreast of member sentiment should be a key part of a credit union’s social media programs, a new study by the Filene Research Institute suggests.