LINCOLN, Neb.-The biggest challenge for credit unions and banks in getting consumers to opt-in to overdraft protection plans by this summer's deadline is to make sure consumers pay attention to the forms and do not routinely discard them, according to a new survey.

HERNDON, Va.-DigitalMailer, a provider of digital communication services, launched a new online service to address the opt-in compliance requirements of Reg E.

ST. PETERSBURG, Fla.-PSCU Financial Services said more than 65 credit unions plan to leverage its CUInitiative for assistance with Regulation E-Overdraft Opt-In.

TUKWILA, Wash.-The banking collapse and refinance boom have helped credit unions gain more of a toehold in the mortgage marketplace, but one credit union EVP believes CUs should shoot for increasing its share to 10% by 2016 from 4.5% today.

CANTON, Ohio-First Ohio Community FCU is hoping members' interest in movies, sports, and history will drive branch traffic and cross-sales.

TREVOSE, Penn.-No hassles, no gimmicks, no unfairness and no ridiculous executive pay. That's the message Trumark Financial CU is delivering in a new broad-spectrum campaign based on months of research with focus groups, telephone surveys and Internet panel discussions.

IOWA CITY, Iowa-One CU is finding members will opt into overdraft protection if you speak with them face-to-face.

MONTPELIER, Vt.-Even as credit unions are gearing up for potential revenue losses due to the implementation of Regulation E, they're also facing a potential hit to the bottom line related to interchange reform efforts.

BROKER CHARGED IN CU LOAN FRAUD

NAFCU Unveils 2010 Winners

FAIRBORN, Ohio-To retain members and grow, Wright-Patt CU believes credit unions must move closer to one-to-one marketing-which is why the credit union recently upgraded its MCIF to provide near real-time data.

Lending Hand Takes A Bow

While many credit unions acknowledge they need to proactively stay in touch with members, they are not able to do it because of bad contact data. To stay efficient and effective with outreach efforts, credit unions need to improve member contact data and ensure the accuracy of communications.

It seems entirely appropriate for one CU CEO that he has been able to cross an item off his "bucket list," since the very concept has been popularized by a movie of the same name.

With the displacement of mortgage brokers as the predominant source of loan originations, credit unions are faced with a unique opportunity to gain market share and keep it.

OLYMPIA, Wash. – An armed robber who was shot twice and escaped after holding a TwinStar CU employee hostage in January was sentenced to life in prison without parole.

GARFIELD HEIGHTS, Ohio – Ohio Catholic FCU has hired a member educator coordinator to provide free financial education to students in grade schools and high schools throughout the Catholic Diocese of Cleveland.

FORT WORTH, Texas – American Airlines FCU announced the opening of its newest north Texas branch in the town of Euless, not in an airport as with most of the $5 billion credit union’s other branches.

ALLENTOWN, Penn. – PPL Gold CU, which has served employees of Pennsylvania Power & Light since 1938, had a grand opening for its new branch and administration facility, the first real estate owned by the $100 million credit union.

SAN DIMAS, Calif. – WesCorp FCU yesterday said it signed with Rosetta Technologies to provide the company’s IRD Express Pack for its member credit unions using WesCorp’s IRD Now – Electronic Check Image Return Solution.