Digital marketing

Moves like Amazon Go and the e-commerce giant's acquisition of Whole Foods require banks to abandon their "defensive" innovation posture, write Richard Oglesby and Brad Margol from AZ Payments Group.

Part of Jamie Moldafsky's job at Wells these days it taking an earful on social media, but the immediate feedback offers important lessons about the bank's products and efforts to rehab its image.

Derek Corcoran of Avoka discusses how banks have embraced digital marketing but still struggle with digital sales. Author Randy Pennington talks about building corporate cultures that adapt and foster innovation.

American Banker readers share their views on the most pressing banking topics of the week. Comments are excerpted from reader response sections of AmericanBanker.com articles and our social media platforms.

Customer outreach is far from the actual core function of bank marketers: producing bottom-line results.

Load times, architecture and keywords are important to a functional bank website. But marketing the brand – via content and graphics – is just as important to wooing new customers and retaining existing ones.

The ad tech industry is so fraught with misleading and deceptive data that it's difficult for marketers to make smart advertising choices. Even the most reputable of firms spew unreliable data.

Gen Z is coming fast on the heels of millennials. For e-commerce, payments and financial services, they have an even shorter attention span.