Marketing

Truist emphasizes high-touch, high-tech focus with new logo; Wells Fargo loses another patent lawsuit to USAA; what the Visa-Plaid merger means for banks, fintechs; and more from this week's most-read stories.

The Utah-based credit union has extended and added to a partnership deal with Real Salt Lake. Many CUs have aligned with MLS teams as a cheaper alternative to larger leagues like the NFL.

The regional bank, formed from the merger of BB&T and SunTrust, will begin marketing its new brand in conjunction with next month's Super Bowl.

The institution formerly known as School Employees Loraine County Credit Union launched its new name on Jan. 2.

Facebook, Instagram and other platforms can help credit unions differentiate themselves from big banks, but CUs that don't use these platforms strategically could be opening themselves up to risks.

Dort Financial is the latest to switch from a federal charter to a state charter, a move that also widens its field of membership.

The industry faced a host of bad press coverage over the last year or so. Analysts say it may not resonate with consumers, but it could hit home with a more important audience.

Ticonderoga Federal Credit Union will become TrailNorth Federal Credit Union starting on Jan. 1.

One found a buyer, another announced plans to retire, and others took steps to reinvent their banks.

Following a merger earlier this fall, McCone County FCU has unveiled its new name.