Marketing

For each of the last three years, Choice Financial has unveiled an elaborate practical joke on April 1 as part of a quirky marketing campaign.

CUNA Mutual Group is the latest to make a significant contribution to the Credit Union National Association's push for $100 million in funding.

Casey Crawford, CEO of Movement Mortgage, bought First State Bank in Virginia last year. He has since injected more capital into the bank in an effort to reinvent it.

Dawn Morris, formerly of Webster Financial, will also oversee marketing and customer experience.

Honolulu-based CU is the largest community-based credit union in the Aloha State.

PenFed says its marketing services agency will continue to operate independently.

Coastal’s donation comes two months after CUNA announced plans for $100 million nationwide awareness campaign for credit unions.

The decision to adopt the name Axos Bank seems to put more distance between the company and its internet roots.

Now is the time for credit unions to recognize the potential for marketing automation and the profound impact it could have on their business.

The financial technology services company leverages credit data.