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A Capgemini-commissioned study by Forrester Consulting.
The stage is set in 2022 for traditional financial services firms to take a leap forward in marketing technology.
An increased emphasis on privacy and data regulations provides financial services the chance to catch up to digital natives. CMOs must embrace a customer-centric strategy to drive differentiating customer experiences, invest in modern marketing technology stacks, leverage first-party customer data, and enable data-driven decisioning.
