The rise of the ATM as the new branch
While the transition towards self-service banking was already in motion, COVID-19 accelerated it beyond anyone’s imagination. Consumer banking behavior underwent massive transformation in just a few short weeks with many financial institutions actively reducing in-person interactions to ensure account holders’ safety while still being financially cared for.
When branches closed – many are still not fully open - the ATM gained new stature as a physical self-service provider. Although consumers were driven to use digital banking, in effect, the ATM became the new branch where account holders could carry out a range of financial transactions and, most importantly, get access to their cash and make deposits.
In this webinar, a panel of financial institutions describes how each is dealing with this new paradigm and meeting the challenges the pandemic presented. They will discuss deploying different approaches to the ATM channel - using a flexible, ready-made infrastructure – and how that has enabled them to divert more resources to digital platforms while containing costs and providing a streamlined consumer experience.
- The effect on financial institutions of changes in consumer behavior
- How financial institutions are ensuring their customers’ banking needs are being met in innovative ways
- How financial institutions see the future and a new normal in the banking industry