Banks have devoted a lot of effort and investment to improve the efficiency of their operations, but costs have remained stubbornly stuck at levels that are far too high. Not only are costs too high, but the customer experience has suffered.
Democrats are disfavored in this year's midterm elections, but several factors are keeping races close. The outcome will affect the bank regulatory trajectory for at least the next two years.
Co-founder and head of product for Segmint, Nate Shahan, as well as client Ben Udell from Monona Bank, come together to discuss how the business of banking is transformed through transaction data insights.
An increased emphasis on privacy and data regulations provides financial services the chance to catch up to digital natives. CMOs must embrace a customer-centric strategy to drive differentiating customer experiences, invest in modern marketing technology stacks, leverage first-party customer data, and enable data-driven decisioning.
To appeal to the values of a new generation of customers, personalized, purpose-driven banking solutions that foster financial health must be on the table. Adding personalization and protection to digital banking programs can attract a new generation of accountholders.
