Annuity, Life Quotes Offered on Internet

ATLANTA - Banks may soon have an easy way to add to their Internet home pages real-time quotes for term life insurance and fixed-rate annuities Coverdell & Co., an Atlanta-based bank insurance marketing firm, has formed a joint venture with QuickQuote Insurance Agency, Incline Village, Nev., to offer annuity and term life insurance quotes on the Internet's World Wide Web.

QuickQuote's system can provide bank customers comparsions of more than 400 term life insurance products and 120 fixed-rate annuities.

Banks can customize the software to include only a selection of the full list of products. Annuities underwritten by Golden Rule, American National and Ohio State Life are among those available on the system.

The user interface can also be modified for consistency with an individual bank's existing system, said Michael D. Levison, chief executive officer, Coverdell & Co.

He said a half-dozen banks had expressed interest in the software.

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