Tech Bytes: Deluxe Corp. to Market Customer Data Software

Deluxe Corp. has acquired the rights to sell customer data base software from Treasury Services Corp. of Santa Monica, Calif.

Financial terms of the agreement were not disclosed. Deluxe officials said the company will market the software under the name MarketWise.

The agreement is part of Deluxe Corp.'s effort to expand beyond its traditional business, check printing.

Officials at St. Paul-based Deluxe said MarketWise software lets banks pull together customer information from different data bases to create complete pictures of customer relationships.

"Our customers have asked us to help them improve profits with their existing customers," said J.A. Blanchard, chairman and chief executive officer.

"This second-generation software will enable our customers to obtain information from their independent data bases and Deluxe-owned data bases to create new and more profitable marketing opportunities and customer relationships."

For reprint and licensing requests for this article, click here.
MORE FROM AMERICAN BANKER