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Five Who Shook Up Their Field: Diversifying a Monoline Monolith

DEC 20, 1996 6:37pm ET

Having led the credit card industry down a path of extraordinary profitability, John Tolleson and First USA Inc. are changing the game plan. Dallas-based First USA, one of the handful of highly specialized "monoline" companies that reshaped the bank card business this decade, is diversifying.

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