Inside

News Briefs

Fidelity turns to Rubric for marketing assistance. p.3a

Consumer Lending

Cincinatti-based Star Bank is pioneering the use of Fujitsu's Precision Delivery System to cross sell home equity and other products at the ATM. p.10a

Investment Products

National Discount Brokers is is looking to earn the respect of a new breed of wealthy, Internet savvy female investors-who represent a significant stream of new investment dollars-by catering to their needs. p.11a

Small Business

As American Express and Visa go head-to-head for control of the small business card market, lenders of all kinds must decide how to selectively cannibalize their own customer base before others do. p.12a

Product Development

First American debunks the myth that checking must always be free for seniorcitizens. p.13a

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