Google Engineer Shares 2012 Plans for Google Wallet

Print
Email
Reprints
Comments (12)
Twitter
LinkedIn
Facebook
Google+

The Google Wallet continues to dominate the emerging field of mobile payments with its strong lineup of financial industry and merchant partners including Citi, MasterCard, Visa and First Data. We caught up with Rob von Behren, co-founding engineer for Google Wallet, this week to find out what's on the drawing board for this product in the coming year, as well as the company's overall technology philosophy vis a vis mobile payments.

In 2012, Google will expand out its APIs to make it easier for third parties such as Groupon, merchants and banks to interact with the Google Wallet, von Behren says, noting that Google will not charge for the use of these APIs. "From Google's perspective, the wallet is an appliance for users," he says. "It should be able to hold whatever a user would want in it. It should work with all credit cards and coupons from third parties such as Groupon. The way that Google Wallet or any wallet will be successful is by being as open as possible and allowing as many different payments into the wallet."

The new APIs would allow banks to more easily interact with the wallet and with their customers. "If I'm looking at a credit card in the wallet, I'll be able to click a button or link and go out to my Citi application on the same handset and look at my mortgage value or whatnot," von Behren says. "We'll be working on other APIs that make it easier for banks to offer cards to their users. So if I'm in my Citi application, I might get asked if I want my credit card sent to my wallet. That would make that application process a smoother for users."

Although so far Citi is the only bank that lets its cards work with the Google Wallet, Google is in conversations with all the large banks, von Behren says, which are at various stages of interest. Some technical work is required on the part of banks and payment processors like First Data to move their cards onto the Google Wallet and this will take time, he acknowledges. "Many of the banks' host customer database systems are set up to do batch processing of credit accounts. To issue a new credit card, typically they gather all the credit accounts into a file that's sent to a personalization bureau that prints and mails out plastic cards," he says. "Most banks are not set up to do real-time issuance of a card out to a phone, but many are in the process of updating their back-end systems. We're discussing the technology with them, working with them to ease that technology transition, and also working with the industry at large to back standards around this." Standards would enable banks to make one technology upgrade and then let their cards work with any mobile wallet.

The company is also working on similar APIs to improve the experience for merchants. For instance, one would allow a customer perusing target.com to purchase a gift card and electronically send it over to a family member who has the Google wallet. Google is also working to extend its merchant network, but like banks, merchants have technology upgrades to make to accept the Google Wallet. For one thing, they need to make software changes to receive the dynamic CVV codes the wallet application issues. And they have to make sure their payment terminals can understand the protocols that are being used by the handset. "That's a big challenge for the industry in general and something that we spend a lot of time working on," von Behren says.

Google is also working with handset manufacturers to increase the number of devices that will work with Google Wallet; currently only the Samsung Nexus S phone is compatible. "We've had conversations with lots of OEMs, we get approached by OEMs all the time," he says. "We make sure they understand what's required for the phone to work with an NFC payment and be compatible with the security requirements of the Google Wallet," he says. "There's lots of interest in the industry in general, there's a lot of motion." von Behren could not comment on any developments in Google's purchase of Motorola Mobility, which Motorola Mobility shareholders approved on Friday; the acquisition still awaits approval from the Department of Justice. But if the merger goes through, that will give Google the opportunity to make its own Google Wallet-friendly phones.

JOIN THE DISCUSSION

(12) Comments

SEE MORE IN

'The Law Penalizes the Consumers It Set Out to Protect': Comments of the Week

American Banker readers share their views on the most pressing banking topics of the week. As excerpted from the Comments sections of AmericanBanker.com articles.

(Image: Fotolia)

Comments (12)
It's exciting to see Google undertaking such a big initiative, but am afraid that it will go the same route as smartcard. It's about time to upgrade Checkout, but can't see how the Wallet can replace Checkout unless it's in the mCommerce. But Google has deep pocket to pull this off, hope to see something work out.
Posted by | Wednesday, November 23 2011 at 2:40PM ET
It will be exciting to see these implemented. Mobile Payments is still very much at its infancy, and pioneer services such as Google Wallet will be highly influential at how well public uptake and merchant support will go.
Posted by JMango | Tuesday, November 29 2011 at 3:08AM ET
love the technology and what Google is doing to push it quickly. Google Wallet is still in its infancy, but the system already shows a lot of promise. Right now, Google Wallet only works with Citi-Mastercards and the Google Prepaid Card. Visa and Google announced a worldwide agreement to support the Visa payWave app, but it will still be up to the financial institutions and banks to add support.

Web Design Company | User Interface Design
Posted by HannahRaasch | Thursday, December 01 2011 at 6:43AM ET
Woops, I wonder if it will be similar to the SGSII. I love the look but hate the color blue on the screen.

I just bought the evo lte and waited it out, but I compared my ltevo SGSII screen and looks very blue and very natural. The screen is bright and beautiful ltevo.web design company
Posted by eSparkInfo | Monday, August 27 2012 at 2:38AM ET
Google is always come with the new things and ideas. his application is very easy to use and useful in all area.

_______
http://www.epixeltechnologies.com/
Posted by epixeltechno | Friday, September 21 2012 at 2:46AM ET
Add Your Comments:
Not Registered?
You must be registered to post a comment. Click here to register.
Already registered? Log in here
Please note you must now log in with your email address and password.

The Most Influential Women in Payments

What does it take to lead in the still-mostly-male world of payments? This year's 20 Most Influential Women in Payments share stories about how they got to the top, their vision for the future of payments (hint: it's mainly mobile), and advice to other women working their way up the ladder.
DAILY ENEWSLETTER UPDATE

A Newsletter featuring Bank Technology News' top stories plus special reports and data

TWITTER
FACEBOOK
LINKEDIN
Already a subscriber? Log in here
Please note you must now log in with your email address and password.